Key Responsibilities

1. Global Marketing Strategy & Execution

• Develop and implement global brand and marketing strategies based on product positioning and market goals.
• Collaborate with sales and product teams to plan integrated marketing campaigns, content, and activities.
• Propose effective marketing directions to enhance brand awareness and generate potential leads.

2.  Digital Marketing & Performance Optimization

• Lead digital advertising strategies on platforms such as Facebook, Google, and LinkedIn, and monitor performance.
• Conduct A/B testing, optimize creative materials, audience targeting, and remarketing strategies.

3.   Market Research & Competitive Analysis

• Stay up-to-date with global trends in fintech, cross-border payments, stablecoins, and Web3.
• Conduct competitive analysis and provide actionable recommendations on product positioning and marketing strategies.
• Translate market insights into concrete marketing initiatives and content directions.

4.   SEO, Content Marketing & Brand Communication

• Develop SEO strategies and content architecture to improve search rankings and organic traffic.
• Produce high-quality marketing content, including blog posts, whitepapers, product pages, and campaign copy.
• Maintain brand consistency and strengthen OwlPay’s authority in the global market.

5.   Marketing Analytics & Reporting

• Utilize tools such as Google Analytics, Search Console, and LinkedIn Analytics for data- driven insights.
• Provide regular marketing performance reports and actionable insights.
• Recommend optimization strategies and next steps based on data analysis.

Qualifications

Required:

• 3+ years of marketing experience, preferably in technology, SaaS, fintech, or B2B marketing.
• Proven experience leading digital marketing projects with the ability to independently plan and execute campaigns.
• Familiarity with SEO, content marketing, analytics, and basic digital advertising.
• Experience in cross-functional collaboration and project management, capable of driving initiatives to completion.
• Strategic thinking with the ability to translate market insights into actionable marketing plans.

Preferred:

• Familiarity with fintech, payments, blockchain, stablecoins, or Web3 wallets.
• Experience in visual communication and advertising creative development.
• Experience managing international market campaigns.
• Prior experience in Web3 industry sales.

What We Offer

• Competitive salary and performance-based bonuses.
• Opportunity to engage with global fintech and blockchain markets.
• International team environment with rapid career growth opportunities.
• Flexible and open corporate culture.
• The opportunity to execute marketing creativity and influence OwlPay’s brand and global presence.

Apply for a job

Please send your resume to hr_team@owlting.com; Subject : Application_position＿your name(e.g. Application_Senior Marketing Executive_xxx)