「瀞」，蘊含著「淨」與「靜」之義。
清淨的土地孕育著萬物，人善待土地，土地也將善待人。
食之自然，食之安心，心中自然平靜。
期望建立純淨的生活空間，建立人與環境土地和諧友善的互動，並讓國際間更多人透過「瀞」認識台灣優質產品及伴手禮。

"Ching", in Chinese, means "peace" and "pure".
Everything comes from Mother Nature. Be kind to the earth, then we will get the same reward from her.
Eating natural food makes us feel peace in mind.
We expect to establish a pure living environment. Having peaceful and friendly interaction between human being and Mother Earth is what we are looking forward.
Meanwhile, we plan to let everyone in international society know the high quality of these products and souvenirs in Taiwan through this brand, Ching.